People have heard me harp on John Boyd and the OODA-Loop (an acronym for a decision cycle in tactical conflicts). Tactical agility is something that is lacking in social movements, largely because we are mis-organized.
Here is a piece from CP by Chuck Spenney on Boyd and Obama’s campaign “ground game.” Two things we ought to try to understand, no? The tactically agile ground game, and at some point the campaign phenomenon achieved a tipping point, in the sense that Malcolm Gladwell defines it. Though Spinney’s article focuses on the tactical messaging decisions of the Obama campaign, there was a level of saturation with highly local campaign cadres who could themselves take decisions “agilely.” Some pundits were referring to the Obama campaign as “granular,” because everything about the campaign was targeted as locally as possible.
Obama’s OODA-Loop against McCain’s frontal assaults.
Because this race (and the current state of communications technology) blurred the aging distinctions between celebrity, mass movements, and political campaigns, how this happened needs our attention and study. We talk about the masses; and there they are… right inside that campaign. How?
The M & M Strategy
How Obama Won
By CHUCK SPINNEY
The M&M or Motherhood and Mismatch Strategy was conceived by the American strategist, Col. John R. Boyd. The basic goal of an M&M strategy is to build support for and attract the uncommitted to your cause by framing a “motherhood” position — i.e., a position no one can object to, like the mythical “motherhood, apple pie, and the American way” — and then inviting your opponent in to repeatedly attack it and, in so doing, smash himself to pieces at the mental and the even more decisive moral level of conflict. Self-destruction will happen inevitably, if you can successfully induce your adversary into attacking your motherhood position in a way that exposes mismatches among the three poles of his moral triangle, defined by (1) What your opponent says he is; (2) What he really is as defined by his actions; and (3) the World he has to deal with. Whether consciously or not, I believe Obama has an intuitive feel for the moral leverage inherent in the M&M strategy and this enabled him to outmaneuver McCain and his campaign and bring them to the verge of mental and moral collapse. That Obama also did this to Hillary Clinton suggests it is no…